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Otsuka, Janssen & IQVIA discuss how collect deeper patient insights for stronger patient outcomes

Dear Colleague

Patient insights are crucial. They are the key to the creation of successful, targeted programmes and new service offerings. They dictate the delivery of successful outcomes. But if we’re to gain deeper, richer insights, we must construct frameworks that help more patients articulate their value-drivers and hit on critical touchpoints.
At eyeforpharma, they’ve brought global leaders from Otsuka, Janssen, IQVIA & patient advocate Teresa Ferreiro together for a webinar on how to gather deeper patient insights that lead to targeted, personalised services, and ultimately, stronger patient outcomes.
  • Why designing frameworks with the patient in mind is insufficient: Work with patients from the beginning to ensure you collect comprehensive and pertinent insights
  • How to build your business case: Use insights to outline the commercial imperative of new services
  • It’s not just patients: When and how to engage HCPs and carers to gather a holistic view on how programmes can best operate
Join eyeforpharma on November 6 at 2pm London / 3pm Paris / 9am NY. Sign up for free here.
If you can’t make it, still sign-up and you’ll get the recording automatically to your inbox afterwards.
If you have any questions about this webinar, please contact Matt Atkinson, Head of Patient Initiatives, at eyeforpharma on
I hope you find these useful!
Best regards,
Lucy Muñiz MD
Editor The Pharmaceutical Marketing Group 

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