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Tommaso Salanitri

“Go-to-Market”: Medical Affairs, Strategies and Timings

“Go-to-Market” in Pharma is defined as a tactical action plan, that outlines the needed steps to succeed in a new market/therapeutic area. A “Go-to-Market” strategy generally has, as main objectives, to: Ensure a successful product launch defining plan and direction...

Tommaso Salanitri

Writer

TOMMASO SALANITRI´S ARCHIVES

“Go-to-Market”: Medical Affairs, Strategies and Timings

“Go-to-Market” in Pharma is defined as a tactical action plan, that outlines the needed steps to succeed in a...

Medical Affairs and Stakeholder Engagement in an Evolving Healthcare Scenario

Due to unprecedented challenging situation and the current pandemic time, stakeholders needs are changing and these uncertain times are...

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Natalie Yeadon

Secondary effects of COVID-19 on the healthcare system and patients

A version of this article was previously published on Pharmaphorum. By now, your social media feeds are probably full of COVID-19-related news articles, opinion pieces, and memes (not to mention conspiracy theories involving 5G or Bill Gates). Reminders of...

Natalie Yeadon

Impetus Digital Co-Owner/Managing Director

Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles. Currently, she is the Co-owner and Managing Director of Impetus Digital where she dedicates her time to helping life science companies create sustained and authentic relationships with their key customers through Impetus’ cutting-edge online collaboration platform, the Impetus InSite Platform®.

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Jorge Herrera