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How Big Qual Data can support Big Data

Patient generated data, electronic health records, clinical outcomes data, Hospital Episodes Statistics - just some examples of the vast amounts of quantitative data, or Big...

Cost of Medicines in Context

Published on April 9, 2017 Innovations in the pharmaceutical and biotech industry are bringing amazing changes in the lives of the common people. Debilitating diseases, like...

LIVING BRANDS STIRRING UP PHARMA

Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.

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