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Natalie Yeadon

Natalie Yeadon is the Co-Owner and Managing Director for Impetus Digital. Her company specializes in virtual advisory boards and working committees, and enrols physicians, allied healthcare providers, payers, and patients in a series of online touchpoint activities over a course of time through their online platform. Among many other applications, these online touchpoints can be used to solicit feedback on clinical trial development and endpoints, clinical data implications, launch planning, health economic and market access strategies, and patient support programs, as well as help clients gain insights on how to navigate through complex value frameworks and their varying protocols. Visit https://www.impetusdigital.com to learn more.
23 articles

Targeting the Tumor Microenvironment

Investigators are always looking for new and innovative ways to treat cancer. This is a constantly and rapidly evolving field, with novel and experimental...

Artificial Intelligence in Pharma

Artificial intelligence, or AI for short, is one of the most highly anticipated digital healthcare technologies. While the concept of AI may still seem futuristic...