Five Debilitating Myths of Digital Pharma Marketing
Pragmatic, informed digital marketing makes measurable gains in adoption and adherence.
By Fred Geyer, Senior Partner at Prophet
Digital pharma...
Marketers Must Respond to How Physicians Are Reshaping the Product Launch Landscape
A fundamental shift in how physicians learn about and evaluate new drugs...
Big data and artificial intelligence continues to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.
A groundbreaking study among top executives of hospital systems, payers and life science companies in the U.S., Europe and Asia has revealed a pending...
Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.
SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT
A profound shift to rapid, iterative, data-driven brand management is about to take place in...
